About 'Takes Heart'


Support the growth of local women-owned businesses

‘Takes Heart’ is a 5-foot tall work of heart designed for Parade of Hearts 2024. The interactive artwork connects the community to the women-owned businesses through this site – encouraging support for women+ entrepreneurs and minimizing the strain caused by substantial funding gaps for women-owned businesses. 

of VC funding lands in the hands of women-owned businesses1
0 %
of small businesses are women-owned2
0 %
of purchase decisions are made by women1
0 %
people employed by women-owned businesses2
0 M

The (Heart)work

Inspired details

‘Takes Heart’ carries you on a journey packed with hidden meanings, inspired details, and interactive secrets that unlock the entire story celebrating women-owned businesses. The abundance of color? Each one has meaning. The chaos of texture? It all has a purpose too. Seek out the hidden gems within the artwork to reveal new stories and perspectives.

Interactive features

Discover women-owned businesses across the Heartland. Hold your phone near one of the sparkling tiles to instantly reveal business listings, entrepreneur resources, heart stories and more.

Community connection

The heart by Laura Crossley will be publicly displayed in a TBD location from April to August 2024. During the Parade of Hearts, people from across the region will be able to experience the ‘Takes Heart’ art, website and connected women-owned businesses.

The impact that women-owned businesses make on the economy is undeniable.

Meet Laura

World traveler and whiteboard addict Laura Crossley is a trailblazer in innovation, storytelling and business growth. Her professional background spans 20 years of strategy, marketing, consulting, creative, front-end dev, UX and product. From that – she brings a unique, holistic perspective to the table for businesses in critical stages of growth. Her work has been leveraged by brands and agencies worldwide including Lucas Film, Sesame Workshop, The Simpsons, The Javits Center, O2 Arena, AdPredictive, Garmin International, American Heart Association, Hallmark, Helzberg Diamonds, Lee Jeans, and Kendra Scott.